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With schools back in session and navigating the ‘new normal’, the next key event in the school marketing calendar is open days and open evenings.
But with social distancing regulations, ever-changing government guidance and a general sense of national nervousness, schools and trusts are having to contend with a whole new set of challenges this year.
So, how can you conduct a successful school open day and achieve your admissions goals in a socially distanced world?
Email is a key communication channel globally and the education sector is no exception. Most schools and trusts now use email as a key communication tool – both internally with staff and students and as one of the main methods of school-home contact with parents.
But the challenge is ensuring your audience is opening, reading and responding to them. So, are your parents getting the message?